/WNBA ATL Dream

Retail + Brand Strategy Consultant (2025 Season)

As a strategic brand and retail consultant for the Atlanta Dream, I partnered with leadership across marketing, retail, and operations to drive transformative 3x growth across both in-arena and e-commerce experiences—fueled by a comprehensive approach to brand strategy, cross-channel storytelling, energy capsules & elevated product presentation.

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Season Brand Strategy

Collaborated with Hannah Kronick Spencer and her marketing team on the development and rollout of the 2025 Our City. Our Dream. campaign—ensuring retail, storytelling, and experiential moments aligned with the season’s bold vision.

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Digital Retail Transformation

Led the redesign and relaunch of ShopATLDream.com timed to the 5/13 campaign debut, improving navigation, brand expression, and product storytelling.

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Integrated Marketing // Product Energy Capsules

Collaborated with Lindsey Hill and Jayla Middlebrook to develop a new integrated retail marketing strategy woven into the WNBA Atlanta Dream email cadence—elevating commerce within fan communications and increasing engagement.

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Fan Experiences

Concepted with Kaila Pettis and launched in-arena ‘share-worthy’ fan experiences and retail, connecting timely narratives and promotion of the ‘ATL Drip Look’ with culture commentary by Tiona Deniece.

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In-Arena Merchandising

Mentored the in-house retail team led by Jayla Middlebrooks to elevate the visual strategy, product presentation, and on-site experience—resulting in improved conversion, fan experience, and sponsorship value.

This work reflects my deep commitment to building brand equity and sustainable business growth through strategic clarity, creative execution, and culturally grounded storytelling.

Just as important, it embodies my passion for mentoring the next generation of marketing leaders—empowering teams to think bigger, move faster, and lead with purpose.

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/Athleta