/Nike
Global Brand Marketing - Retail Brand Marketing Sr. Director (Aug 2015 - Sep 2016)
After my enriching experience leading Nike's Western Europe Retail Brand Marketing teams for DTC and Wholesale Channels —where we grew the business by $2B over two years, namely through our Sporting Goods strategies, I developed Nike's Global Integrated Sporting Goods Pilot Playbook.
Working closely with my Nike Sales, Marketing, Merchandising, and Global GMs, I developed the SG Playbook and Pilot projects to provide Global GMs with the retail resources to drive growth across the Sporting Goods Channel, which in 2016 contributed to over 40% of Nike's Total Sales Revenue.
The overarching objective was to create a global playbook that would empower Nike Geos and its partners to elevate brand experiences across the Sporting Goods channel.
This ambitious strategy was anchored in four core pillars: PRODUCT, SERVICE, ENVIRONMENT, and COMMERCIAL tools. These pillars were designed to not only ensure premium executions but also foster mutual growth for Nike and its valued business partners.
In 2016, Sporting Goods was Nike's largest wholesale revenue channel, serving as a vital hub for communities passionate about sports. It was where athletes prepared for training, geared up for game day, and found inspiration for everyday life.
