/m studios
Brand and Consumer Experience Strategist (ongoing)
Throughout my career, I've collaborated closely with business and marketing leaders, harnessing our collective talents to craft integrated marketplace strategies that drive growth and deliver exceptional brand experiences.
In 2019, I worked for the AMBSE organization, the proud owners of the NFL Atlanta Falcons and MLS Atlanta United teams.
Our mission was clear: develop a comprehensive marketplace strategy for the 2020 season, highlighting the highly anticipated launch of the Falcons' new football jersey. Our primary focus was to enhance the overall retail strategies, seamlessly integrating them into the surrounding marketplace as well as the Mercedes Benz Stadium best-in-class fan experience.
In addition to conceptualizing strategies to elevate the stadium's retail offerings, I collaborated with TRICK 3D to create an innovative fan memorabilia deep-link app. This app allowed fans to engage with interactive player images, capture memorable moments, and instantly share them on social media, providing valuable sponsorship opportunities throughout the season or per event..
Drawing insights from every corner of the organization, I crafted a marketplace strategy to redefine consumer and fan experiences. Our approach, incorporating physical and digital concepts, aimed to create generational fan engagement and unlock new sponsorship value.
With an unwavering focus on the fan experience, I worked closely with the AMBSE and FANATICS teams to develop dynamic fan shop strategies that seamlessly transitioned between the NFL Atlanta Falcons and MLS Atlanta United FC during season crossovers through Digital Transformation, Dynamic Product Presentation, and Interactive Fan Experiences.
A key strategy was elevating the custom jersey experiences and services throughout the stadium, including introducing a pop-up retail experience for Home Depot Yard pre-game events outside the stadium.
