WNBA Atlanta Dream x CashApp x Playa Society
How do you turn a season opener into a movement?
/Fuse purpose, product, and platforms into one unforgettable moment.
When the Atlanta Dream tipped off their 2025 season at a sold-out State Farm Arena, it wasn’t just a game—it was a statement. I partnered with the Dream to concept and deliver an elevated retail experience that fused sponsorship, social message, and product into a first-of-its-kind collaboration with Cash App and Playa Society—turning purpose into a fan-powered moment.
A court that speaks volumes
The WNBA’s first-ever statement floor—painted with Playa Society’s rallying cry, “Pay Some Respect to Women’s Sports”—became a viral centerpiece of the Dream’s bold brand voice. I partnered with ATL x Playa Society to bring an updated collab product exclusively in-arena, giving fans a tangible way to take the message beyond the court—and helping turn a brand statement into a shared movement.
Retail made for movement
The limited-edition ATL x Playa Society x Cash App collab tee designed by @es_wallace, founder of Playa Society, worn here by Bri Jones @bri_jones18, sold out on opening night—and continues to lead as the season’s top seller. Its success is fueled by integrated partnerships and a unified brand message that echoes across every touchpoint.
